The viral video now rivals the TV commercial as the venue for up-and-coming directors and actors to get noticed.
Advertising has long been a backdoor into the entertainment industry. Directors such as Ridley Scott, who made the iconic “1984” ad for Apple, and Michael Bay, who directed the first “Got Milk?” ad, launched their careers in advertising. Justin Long is perhaps more famous for playing a Mac in Apple commercials than any of his film roles.
Now, companies ranging from the upstart crowdfunding site IndieFilmFunding.com to Tequila Avion are opening their ad campaigns to submissions from young filmmakers.
Tequila Avion recently partnered with the Film Department at Art Center College of Design in Pasadena, a town just outside of Los Angeles, on a viral video competition. Student filmmakers were invited to create a commercial or viral video inspired by the premium tequila. Six finalists were given funding to produce their spots. The winner, which is judged by Tequila Avion executives, receives $10,000 and will have his or her spot produced for TV.
“It’s a terrific way for our students to be able to get noticed,” Ross LaManna, a screenwriter who chairs the school’s
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