LITITZ, PA – As many of you know, five years ago, Stage Technologies and Delstar Engineering were acquired by TAIT Towers. During that time, Stage Technologies and Delstar Engineering began doing business as TAIT Stage Technologies while TAIT Towers remained as TAIT Towers. Operating as one global organization with two brand identities proved to be confusing in the marketplace.
More details from TAIT (www.taittowers.com):
To remove this confusion, we asked you, our valued clients, partners, suppliers and ambassadors for advice. It was determined that a unified brand, using one brand name, was the best way to effectively represent and communicate our core values, mission, ethos and market reach.
We are pleased to announce that as of July 21st, 2018, the TAIT Towers, Stage Technologies, and Delstar Engineering family of companies will universally be known as TAIT.
While our name is now shorter, our commitment to you is even greater. We can assure you that as one unified brand, we represent a seamless organization with unmatched services, products, and geographic reach committed to delivering excellence in engineering, creativity, innovation and quality.
As part of our communications strategy, and in compliance with GDPR, we will keep you fully apprised of any developments, necessary changes and updates via our blog, newsletters and email communications.
Please note, your direct point of contact has not changed and you should continue to directly engage your representative in regular business discussions and operations. Additionally, pre-existing invoicing or legal contracts will not be impacted; however, please click here for the new entity names that you must update in your database. As we progress through the rebrand we will update you with any actions you may need to address.
We greatly appreciate your business and look forward to this exciting new future with you!
Why the change?
After years of operating under two brand names, we discovered that a unified brand, using one brand name, is the best way to communicate who we are and what we do.
What Value does it add?
We believe that by marketing one, powerful brand with a long history of unmatched services, products and successes around the world, we will be able to leverage that value to all entities in live event.
What it represents?
It represents a global organization committed to delivering world-class solutions for live experiences with:
Over 600 employees
in 12 locations throughout Europe, North America and Asia
with over 40 years of live event experience
serving a wide range of live event markets including theatre, touring, brand activations, kinetic architecture, theme parks, cruise ships, film, TV, permanent installations and more
with leading skill sets in engineering, manufacturing and design
delivered with a commitment to excellence, creativity, innovation and quality
What can you expect from us moving forward?
As part of our communications strategy, we will keep you fully apprised of any developments and necessary changes. Throughout the year, you will see the TAIT brand reintroduced in our products, services and marketing materials. You may still see legacy logos or legacy company names; however, as part of the rebranding strategy, a phase-out plan for these legacy items is expected to be complete by end of year. Additionally, and in compliance with GDPR, you can expect to receive e-newsletters and group emails from TAIT.
Will social media handles change?
There is only one public website, www.taittowers.com. Our social media handles are listed on our website and are all tagged as one brand @taittowers. By August 2018, all legacy company social media pages will either direct you to the current pages or be migrated.
The original article can be found here: http://www.plsn.com/featured/stage-technologies-and-delstar-engineering-now-under-tait-towers-name/
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