Corporate events can be fun as they involve many different lighting opportunities such as speeches, entertainment, television lighting, busking and theatricality. In addition, the topics of each vary widely. I often enjoy listing to some of the guest and motivational speakers and even find some of the topics of corporate events fascinating. Of course, others are just long days of boring talks. Corporate events will be around for a long time and lighting programmers will always be required to help craft the lighting looks. They each come with their own set of programming requirements, yet it is important to consider some of the common procedures that can be applied to all. Most importantly, remember that a corporate event is about the client’s message and not how well you programmed the lights.
-Brad Schiller, from “Feeding the Machines,” PLSN, March 2018, page 65
The original article can be found here: http://plsn.com/blogs/tips-tricks/crafting-corporate-events-2/
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